You always ask why Outdoor advertising Attractive business?
Currently, it is still the most effective communication channel in outdoor advertising because of its undeniable advantages.
Only about 5 to 10 years ago until now, although there are many types of advertising such as Street furniture or other means of transport, signs are displayed. Outdoor advertising still retains the top position and never ceases to be hot.
The reasons are below Advertising Tuong Minh It will clarify why the form of outdoor advertising is so attractive to businesses.
Find out what is outdoor advertising?
In the past, Outdoor advertising Defined simply as "Oudoor advertising", it is just the means of advertising appearing on the street.
Especially on highways crowded with people.
But according to the development of the times, today's outdoor advertising also includes many forms of indoor advertising "Indoor advertising", but is still classified into the outdoor advertising channel.
The term outdoor advertising has changed from "Outdoor advertising" to "Out-of-home advertising" (abbreviated as OOH) to emphasize the nature of outdoor advertising that appears in the eyes of consumers. the environment outside the house.
It can be seen that OOH appears a lot in our lives, everywhere we can see outdoor advertising, for example on crowded streets, on public transport, in crowded locations such as office buildings, shopping malls, supermarkets, hospitals, schools.
Types of outdoor advertising
Currently, the types of outdoor advertising appearing are very diverse.
Depending on the nature of the product or service to be advertised, customers can choose the appropriate advertising form in four basic types:
"Billboard" is a high-level advertisement, suitable for advertising materials, industrial goods, construction, post and telecommunications or long-term consumer products such as televisions, refrigerators, cars ...
Meanwhile, the type of "Street furniture" is advertised at a low level such as bus shelters, kiosks or street banners.
Suitable for daily consumption products such as fast food, chemical cosmetics ...
There is also a type of mobile advertising (transit) on vehicles (bus advertising, taxi advertising, personal car advertising, ...)
The forms of advertising in the form of display images.
The message is conveyed in crowded commercial service areas, shown through posters, brochures, leaflet ... collectively referred to as POSM (points of sale materials).
In addition to traditional forms of advertising such as drawing boards, light boxes, electronic projection boards ...
Many advertising agencies are exploiting different types of high-tech advertising.
For example, LED screen, LCD screen, interactive touch screen (with consumers), 3D projection technique into space (holovision) ...
Why is Outdoor advertising attractive to businesses?
Ability to affect all subjects to the public
Placed in locations with high traffic volume and easy to see, outdoor billboards / billboards only need to "stand" in one place and will be seen by passersby.
Advertising content placed on a large billboard will attract all eyes and affect all people in traffic.
From workers to high-income earners who do not have time to watch advertisements on TV, newspapers or even schoolchildren who do not have smartphones to use the Internet.
Effective brand recognition
The special feature of outdoor billboards compared to other types of advertising is the "natural view" and the ability to increase natural recognition for potential customers.
When producing any content on billboard board, businesses will definitely take into account brand identity through the color of design placed on the billboard such as background color, product color, logo color, ...
Over time, day by day, all passers-by passing the billboard / billboard location will see the content displayed on it as a habit so that in their minds will gradually bold images of products and businesses to increase brand awareness.
The great influence of outdoor advertising
According to APN Outdoor, 70% purchases are taking place outside of the shopping malls and retail stores. Location is the biggest advantage when it comes to outdoor advertising because it greatly affects the consumer's chances of driving a buying decision.
Research by the Center for Outdoor Communications in UK (OMC) shows that outdoor advertising is the advertising medium most interested by shoppers before deciding to buy a product or use a certain service.
A large outdoor billboard with impressive form, or eye-catching posters on vehicles moving continuously on the street is hard to see.
Not to mention if there really is an impressive advertisement on the street, maybe your brand will get into the sights of a camera or camera of TV reporters, "netizens" and be spread indirectly. on TV or social networks.
Why Outdoor Advertising is preferred:
- Quang has a wide range, target and frequency outdoor,
- Businesses can reach target customers by region, with high flexibility,
- Help reinforce the messages that businesses want to convey to consumers, the public by other media: TV, newspapers.
- Helping to communicate electricity leaves a deep imprint on the user's perception.
- With outdoor advertising, the creative opportunities of business are limitless.
- Low cost for advertising.
- Customers and the public are vulnerable to the design of this form.
- Helping messages, images can always reach customers 24/24.
- Customers, the public will be inevitable.
If you need advice on outdoor advertising products or other forms of advertising, please contact Tuong Minh Advertising by:
Hotline: 028 3984 8998
Email : info@tuongminh.com.vn
Ho Chi Minh City: 730/126 Le Duc Tho, Ward 15, Go Vap District.
In Tuong MinhWe define clearly the responsibility to accompany the business in the design and construction consultancy process with the desire to bring the best experience to customers.
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