Brand promotion does need billboards?
Brand promotion uses billboards as the most economical form of advertising. But businesses and individuals promote products to many customers.
Why should there be billboards
For a business or individual business, making a billboard today is very important.
Because Advertising signs are the eyes of a store. That is the factor that catches the attention of the buyers, attracting them to step through the threshold to go inside to explore.
A billboard can increase sales but also contribute to the branding of the product.
Demonstrating the sophistication as well as the aesthetics of the owner in promoting the brand
Making a beautiful, vivid, colorful, luxurious sign suitable for feng shui, your business has shortened the half way to customers.
Save on brand advertising costs
There are many ways to advertise the company's products and services to customers such as: television, internet, newspapers, ... That method is often applied to businesses that have a solid foundation.
For small businesses, business shops, individuals trading ... it is difficult to spend large amounts of money.
The appearance of billboards has been around for a long time. And professional billboard services always meet the strict needs of the advertising industry.
Italian artist L.Cappiello was the first to mention the poster with a billboard for "Klaus" chocolate candy in 1903. Source: vnexpress.net.
With a small fee you already have a prominent billboard. With full logo, product image, message to send to customers.
Suitable for many product-service industries to promote the brand
Any business needs a Promotion product. It doesn't matter what you advertise.
Because every billboard can convey the message you want to convey to your customers.
Tips for making brand billboards
1. Go straight to the branding story
If your billboard is on the highway, or the main axes in the city.
Where the movement speed is quite fast, designs that do not impress will certainly not be remembered.
2. Be short, concise and minimalistic.
On average, each pedestrian only has 5 to 10 seconds to look at your billboard design.
So one of the most important rules is to make sure the billboard does not exceed 7 words.
3. Easy to read
Readability is also extremely important in the design of the signboard brand promotion.
Do not choose too cumbersome, stylized fonts that are offensive to the eyes of the viewer.
Causes them to look longer to understand the content (they will often ignore it).
4. Use vivid colors
Using vibrant colors and outstanding images in billboard designs, the sign design optimizes the ability to capture the eye of pedestrians.
Contrasting colors also have a great impact on improving your visibility of signs and messages.
5. Consider placement of billboards and signs
Finally, consider where to place the billboard. The right signs to attract potential customers in need with your business.
Balance between the financial ability of the business to promote the brand
With the cost of a billboard position to get effective marketing ROI.
Hopefully the article of Tuong Minh Advertising will help you design the right signboard
You may be interested in: Which materials are used for making billboards?
