Has your showroom ever fallen into a state of slump, no customers? If the answer is not yet, congratulations on your business is very favorable and growing. But if you have been or are in the state of a "deserted showroom like Mrs. Đanh pagoda", you need to reconsider. Does my product have quality yet? Does the product meet the market demand? Also, is your showroom really eye-catching? Are customers satisfied when experiencing the service? Let's learn how to renovate and decorate showroom more beautiful, attract more customers.
When to renovate and decorate the showroom?
Showroom renovation and decoration should be done when it falls into one of the following cases:
- You buy / sublease an old premises. To open a new showroom to match your product, you must renovate and redecorate it. Can not leave the premises old when doing business. A design that has no connection to the item you sell will make the customer lose the feeling of buying it.
- Your showroom has deteriorated after a long time in business. The site condition is no longer beautiful, making business difficult.
- You build a completely new showroom. The design, construction and decoration will help you own a new, eye-catching showroom that meets customer tastes. From there, you will attract more visitors to the showroom, increase sales opportunities and revenue.
Points to note when renovating showroom
When renovating a showroom, what you need to achieve is to make it stand out. Make sure that after the showroom is renovated it will become a special highlight. The showroom will make the displayed products improve in value as well as aesthetics.
Renovating showroom must pay attention to the layout of the space, arrange the furniture so that it is harmonious. This improvement you can do regularly. Just take the time to observe or consult customers directly. Only incessantly improving efforts will you bring a space that can satisfy a large number of customers.
Plus, don't forget that the goal of the showroom opens is to sell. Don't let customer visits be just a walk. Customers will get bored very quickly and leave the showroom if you cannot create a "stop" for customers to pay attention. Try to create shopping needs for customers. Make that demand arise from the moment guests set foot in your showroom.
How to decorate the showroom so that it catches the eye
- Decorate showroom by color
Color is the most effective visual stimulant of customers. But how to effectively decorate the showroom with color? Is it possible to just use a lot of colors, to be very colorful? Get rid of that thought right away. A showroom with too many messy colors creates a confusing space. In general, we can not feel anything but the mess, does not stimulate the interest of customers. Worse, customers will judge your taste, leading to a judgment that your product is not worth the money to buy.
So how to use color to maximize efficiency? Tuong Minh Advertising recommends color matching according to certain rules. Adhering to the rule of color scheme thoroughly, you will have an eye-catching and deep space. Customers will find it hard to take their eyes off your showroom. Some prominent rules like:
+ Rule of similar color scheme. Use a primary color combined with the secondary and tertiary colors of that primary color to decorate the showroom.
+ Rule of 2 opposing colors. Use 2 opposite colors in the color palette to decorate the showroom. They create contrast and impression for the space.
+ Rule of alternating or complementary 3 colors. Take 3 colors on the palette to combine together to create an easy-to-see overall.
- Decorate showroom with light
If the color stimulates the customer's vision, the light contributes to her beauty. Raising the beauty of the showroom to new heights. Light comes from two main sources: natural light and artificial light. Natural light is obtained by making use of the sun. They reflect the true, clearest image around the customer's eyes. The more or less natural light in the showroom depends on how the showroom is designed.
If a showroom is designed to open with many large windows and doors, using tempered glass as a wall… the more light entering the showroom will be. Some showrooms are also designed with radiant roofing materials to bring more light into every corner. That both has the use of lighting and saves on electricity costs every month. At the same time contribute to protecting the natural environment.
The second light source comes from artificial electric lamps. The popular type of lamp used for showroom lighting and decoration is the LED ceiling light. Strong light intensity illuminates the entire product display area. A showroom must always be fully lit. There is a new way to help customers observe the products on display. Not only ceiling lights, showrooms also arrange more spot light systems to focus light on a specific area. This is aimed at directing customers' attention to the showroom products they want to sell.
- Decorate showroom with design style
The design is like a set of wings for a showroom. Each style is a set of wings with different shapes, different beauty, and distinct values. By choosing the showroom design style that matches the product, you create a unique, different from the competition. Say no further, for example when you walk into the mall. On the same floor with dozens of fashion stores close together, but have you seen 2 similar stores? The answer is probably not. Same area, same premises, but just changing the design style has made a difference. The problem is which style will you choose to decorate your showroom?
Today there are many styles that are trending today. A few typical names such as classic, neoclassical, modern, minimalism, Botique, rustic, industrial, minimalism ... There are also many other styles. Depending on what product you do business, combined with your ideas, architects will advise you exactly on the most appropriate design plan.
- Decorate showroom by product display
That's right, use the product you sell to decorate the showroom. How to do it? Instead of just putting them on the shelves or arranging them in piles, each row is very tasteless, try a variation. Arrange products, shape them in a unique way. Or use product colors to create works of art that make anyone passing by must stop to admire. Just get the attention of your visitors and you will be successful.
It is not all of a sudden that the fashion showroom allows the mannequin to wear beautifully coordinated, placed in the most eye-catching position. They create a wave of curiosity, stimulate the need to see the beauty or even the shopping needs of customers.
In general, the showroom decoration is aimed at attracting customers' attention. As long as the customer stops their eyes at your showroom, your goal has been achieved. If the customer directly comes to visit, shop, it is a good success for your showroom. Renovating or designing a new showroom is also a turning point in the business path. Tuong Minh Advertising wishes you advantages and success in your work. If you want to find out any more details, please contact us.
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